Since the birth of rock ‘n’ roll in the late 1950s, British street culture has been influencing fashion and music worldwide. Pretty Green has an authenticity borne of a deep understanding of that culture and the things that make it relevant today.
Founded in 2009 by Liam Gallagher, one of the most iconic frontmen in music, the brand unites people through a love of music and fashion. Named after a track by The Jam, Pretty Green provides simple, classic clothing with a modern twist.”
There are two distinct men’s collections; the Green Label is a focussed casual range, dedicated to providing quality everyday signature pieces while the Black Label offers classic British tailoring, using fine fabrics with an innovative attention to detail.
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